United’s In-flight magazine, Hemispheres, recently went through a major overhaul after switching publishers. New departments were introduced while its signature series that outlines three-day itineraries for major cities around the world, 3 Perfect Days, was kept.
For its “One City, Five Hours” department, I wrote a Whirlwind Stockholm piece that takes you through Sweden’s cosmopolitan capital city in just five hours: crisscrossing iconic locations, digging into scrumptious Swedish cuisine, and partaking in fika like a local.
The overall editorial process was solid, and working with the editor was fun. Been splitting time between Stockholm and the states for a couple years, and this assignment had me reaching once more for my map of Stockholm to identify the best route.
Then I took a look at their published map…their accompanying illustration was all wrong.
They’d used the wrong map. Needless to say, I’ve promptly notified my editors of the error. There’s really nothing they can do about it now.
Anyways, I am looking forward to penning more pieces for the magazine. Currently brainstorming ideas. Ink Publishing provides online access to the entire magazine so you don’t have to hop aboard a United flight to check out the latest issue.
You can read my Stockholm piece here but be sure to use the red route on the map below instead:
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Hi there…. Publishing is a messy business… I worked on several travel guides … APA Guides Brittany, first edition had a double page spread with the Pont du Gard which is about 700 km away…
Love the texts.
CHeers
Marton
Hi there…. Publishing is a messy business… I worked on several travel guides … APA Guides Brittany, first edition had a double page spread with the Pont du Gard which is about 700 km away…
Love the texts.
CHeers
Marton
Congratulations and we all make mistakes, always next time ey. anyway check out my new blog 🙂 http://love-turkey.blogspot.com/ i want people to know about me and i love your blog, very interesting 🙂
Congratulations and we all make mistakes, always next time ey. anyway check out my new blog 🙂 http://love-turkey.blogspot.com/
Ladies – Thanks. It really was an innocent mistake. The editor apologized. They work closely with the graphic designers but I think the missing step is pulling the writer back into the process one more time to review the final design. We worked on the initial map together.
First of all, congratulations on getting published in Hemispheres!
Second- wow. That error’s a big fail! It surprises me because I interviewed with INK a couple months ago for an editorial position at one of their other in-flights, and I really got the sense that the editors work very closely with the graphic designers. In fact, that was really emphasized as a key part of the position. Is it standard practice for them to share/show the graphic components of the article with the writer prior to publication?
Sweet. The way they laid that out is really cute.
Wow. I can’t believe they published the wrong map. I’ve done work for Heispheres before and they were meticulous. Of course, that was before the shake up. 3 Perfect Days remains my fave section, I’ll check it out.